Job Detail

• Offline Activation Strategy & Planning: Develop comprehensive offline brand activation strategies aligned with overall marketing objectives and brand positioning.
• Identify and evaluate opportunities for experiential marketing, events, sponsorships, partnerships, and in-store activations.
• Propose innovative and creative offline activation concepts that resonate with target audiences and deliver measurable results.
• Develop detailed activation plans, including timelines, budgets, logistical requirements, and staffing needs.
• Execution & Project Management: Lead the end-to-end execution of all assigned offline brand activation projects, ensuring seamless delivery from concept to completion.
• Manage relationships with third-party vendors, agencies, and partners (e.g., event organizers, venue managers, production companies).
• Oversee on-site activation logistics, including setup, teardown, equipment management, and personnel coordination.
• Ensure all activations adhere to brand guidelines, safety regulations, and legal requirements.
• Proactively identify and resolve any operational challenges that arise during activation periods.