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Perform regular audits of website content to identify gaps, improve performance, and ensure alignment with SEO best practices and search engine algorithms.
Write engaging, keyword-rich content for blogs, articles, landing pages, and website copy tailored to specific industries, including insurance and Syariah-compliant products.
Use tools like Google Analytics, Search Console, or Ahrefs to monitor content performance metrics, including organic traffic, bounce rates, click-through rates, and keyword rankings.
Test different content formats, headlines, and CTAs to optimize engagement and conversions, particularly for insurance lead generation and Syariah product inquiries.
Experience on Industry-Specific Focus: Insurance and Syariah is a plus.
Skill Requirements
Proven experience in SEO strategies, including keyword research, on-page and off-page optimization, and link-building.
Exceptional writing and editing skills with the ability to create clear, engaging, and persuasive content for diverse audiences.
Ability to analyze data and derive actionable insights from SEO and content performance metrics.
Experience with SEO tools (e.g., Ahrefs, SEMrush), analytics platforms (e.g., Google Analytics), and CMS platforms (e.g., WordPress).
Familiarity with insurance products (e.g., health, life, auto) and Syariah-compliant finance is highly desirable.
Understanding of Islamic finance principles and cultural nuances for Syariah-focused content is highly desirable.