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transcosmos Group Forms a Business Alliance in the ASEAN Region with Signal, the Global Leader in Cross-Channel Marketing Technology

transcosmos Will Support Utilization of First-Party Audience Data for Digital Marketing

September 12, 2014

transcosmos inc.

transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 9715; hereafter, transcosmos) has formed a marketing technology business alliance in the ASEAN region with a US based company, Signal Digital, Inc. (Headquarters: Illinois, USA; CEO: Mike Sands; hereafter, Signal), featuring Signal’s cross-channel data collection platform “Signal Fuse” and it tag management service “Signal Tag.”

Signal Tag has been implemented to many companies in Japan as “Yahoo! Tag Manager” and transcosmos is proud to be an official partner of the “Yahoo! Tag Manager Certified Partner Program.”

Signal Fuse and Signal Tag have a successful track record in America, Europe and Japan

Signal is a global leader in cross-channel marketing technology. Its technology runs on more than 40,000 digital properties in 158 countries around the world.

Signal Fuse helps marketers collect data from sources other than web browsers, including smartphone applications and store POS, links customer interaction data from across all devices and channels, and instantly streams data to resources such as a DMPs (Data Management Platforms), making it possible to improve marketing accuracy. Signal Tag services facilitate the management of multiple tags by simply embedding common tags within a page, and can also enable improvements such as reducing the man-hours for tag implementation and increasing the display speed of requested pages.

Alliance with transcosmos in the marketing technology field for the first foray into the ASEAN region

transcosmos will be able to provide Signal Fuse and Signal Tag in the ASEAN region through this partnership with Signal.

Marc Kiven, who is the Founder and CRO (Chief Revenue Officer) of Signal, commented as follows.
“Through our alliance with Transcosmos, we are able to expand quickly in the ASEAN region. Transcosmos’ expertise in technology and marketing optimization throughout the entire Asia Pacific Region, combined with Signal’s patented, cross-channel marketing platform, will offer marketers across the region a powerful solution for improving consumer engagement, loyalty and conversions.”

Through the combination of its experience in providing Yahoo! Tag Manager in Japan with its global locations in Thailand, Indonesia, Vietnam, the Philippines and Singapore, transcosmos will provide Signal technologies to companies in the ASEAN region and continue to solve the challenges of audience data utilization in digital marketing services.

Related Services

* transcosmos is a registered trade name or trademark of transcosmos inc. in Japan and other countries.
* Other company names and product or service names mentioned are registered trade names or trademarks of various other companies.

About Signal Digital, Inc.

Signal is the global leader in real-time, cross-channel marketing technology. The Signal Open Data Platform helps marketers collect data from any offline or online source, synchronize that data across all consumer touch points, and deliver it to any marketing or analytics endpoint - all in real time. The platform is ecosystem-neutral and helps data and marketing technologies work better together, driving increased engagement, loyalty and conversions.
Signal’s technology runs on more than 40,000 digital properties in 158 countries. Our platform facilitates billions of data requests monthly, supporting top brands around the world that generate more than $1.5 trillion in commerce, including Allstate, Audi, Crate & Barrel, DeVry University, GAP, JetBlue Airways, Macy’s, 1-800-Flowers.com, Starcom MediaVest Group, Starwood Hotels and Resorts, and many more. Visit www.signal.co to learn more.

About transcosmos inc.

transcosmos launched operations in 1966. Since then it has combined superior “human resources” with the most up-to-date “technological” capabilities to enhance the competitive strength of its corporate clients by providing them with high value added and superior services. It provides overall IT outsourcing services such as Contact Center Services, Business Process Outsourcing Services, and Digital Marketing Services either as standalone solution or as combined services to its corporate clients to optimize their marketing efficiencies, to expand sales and gain new customers in E-Commerce business, and to improve operational efficiency and reduce clients operational cost for back office and information system operations. Further, these services have been expanded beyond Japan, globally, centered in Asia.
transcosmos aims to be the “Global IT Partner” of its corporate clients to provide them with high quality outsourcing services on a global scale.

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