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transcosmos Forms A Capital And Business Alliance With “Ookbee” The Largest E-Book Store Within ASEAN

Aiming To Launch E-Commerce On The E-Book Store Which Has More Than 5.5 Million Members

April 8, 2014

transcosmos inc.

transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 9715; hereafter, transcosmos) has agreed to acquire 10% or more of the total outstanding shares of Ookbee Company Limited (Headquarters: Bangkok, Thailand; Founder and CEO: Natavudh Pungcharoenpong; hereafter, Ookbee), which is the largest E-Book store in ASEAN countries.

The number of Ookbee’s E-Book application downloads has exceeded 6.5 million, placing it in the Top10 grossing applications for over 700 days in Thailand’s Apple Store. Furthermore, from 2011 to the present, Ookbee has acquired over 5.5 million members, and it is a rapidly growing business anticipating more than 10 million members by the end of 2014.

transcosmos will become shareholder in Ookbee, together with INTOUCH, a holding company focusing on telecommunication, media, IT and digital content businesses. INTOUCH holds majority stakes in AIS - the largest mobile operator in Thailand. AIS occupies more than 50% market share with more than 40 million subscribers. Ookbee has partnered with AIS to distribute digital books and magazines. In addition, Ookbee has worked closely with SAMSUNG in the developing and launching an all-you-can-read application called mZine which is available to SAMSUNG’s customers in Southeast Asia.

Ookbee is not only present in Thailand, but has been developing services in other ASEAN countries (Malaysia, Philippines, Vietnam, Singapore), and this new increase of capital is intended for the purpose of expanding operations in each country, including Thailand. Furthermore, transcosmos and Ookbee are aiming to launch E-Commerce business utilizing the membership data of Ookbee (subscription history and membership attributes, etc.), as well as assets such as the media and content possessed by Ookbee.

With this new capital and business alliance, transcosmos plans to dispatch personnel including executive officers, and it will continue to introduce know-how and systems it has cultivated up until now in Japan to Ookbee, including digital marketing, advertising operations, data analysis and customer support. In addition, there are plans to continue broad cooperation as a partner in order to accelerate the “Global E-Commerce One-Stop Services” that transcosmos is promoting, including support in the future for the E-Commerce entry of transcosmos’s customers into the ASEAN market by utilizing Ookbee.

Overview of Ookbee

Company name:
Ookbee Company Limited
Founder & CEO, Natavudh Pungcharoenpon
Bangkok, Thailand
March 2012

Additionally, the Founder and CEO of Ookbee, Natavudh Pungcharoenpon, is scheduled to appear as a speaker at the “New Economy Summit 2014”, which is to be held at the Hotel New Otani Tokyo on April 9 - 10, 2014.

Ookbee Company Limited

Comments from Natavudh Pungcharoenpon, Ookbee Founder & CEO

“Ookbee has been focusing on building strong digital bookstores in ASEAN. However, with the capital and strategic alliance with transcosmos, I am confident that Ookbee will not only achieve our prime objective of becoming number one digital bookstore in ASEAN but we will also successfully expand our business into other digital domains when we combine Ookbee’s large customer base with transcosmos’s expertise in E-Commerce backbone systems.”

Comments from Masataka Okuda, transcosmos President & COO

“Ookbee has developed an E-Book business that covers five countries within ASEAN and it possesses a strong customer base in the rapidly expanding ASEAN market, including the acquisition of more than 10,000 new members every day. Through this new capital and business alliance with Ookbee, we are aiming to launch E-Commerce business combining the “Global E-Commerce One-Stop Services” our company is developing in 31 countries around the world with the customer database, media and content retained by Ookbee. We want to continue accelerating E-Commerce one-stop services in the ASEAN market, as well as supporting the E-Commerce development of our customers in the ASEAN market.”

Related Services

* transcosmos is a registered trade name or trademark of transcosmos inc. in Japan and other countries.
* Other company names and product or service names mentioned are registered trade names or trademarks of various other companies.

About transcosmos inc.

transcosmos launched operations in 1966. Since then it has combined superior “human resources” with the most up-to-date “technological” capabilities to enhance the competitive strength of its corporate clients by providing them with high value added and superior services. It provides overall IT outsourcing services such as Call Center Services, Business Process Outsourcing Services, and Digital Marketing Services either as standalone solution or as combined services to its corporate clients to optimize their marketing efficiencies, to expand sales and gain new customers in E-Commerce business, and to improve operational efficiency and reduce clients operational cost for back office and information system operations. Further, these services have been expanded beyond Japan, globally, centered in Asia. transcosmos aims to be the “Global IT Partner” of its corporate clients to provide them with high quality outsourcing services on a global scale.

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