Home > Corporate > News & Topics > News & Topics Detail


transcosmos Announce Strategic Investment With “Berrybenka.com”, A Leading Fashion E-Commerce Business In Indonesia

Accelerating transcosmos’ “Global E-Commerce One-Stop Services”

November 21, 2013

transcosmos inc.

transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 9715; hereafter, transcosmos) has agreed to acquire more than 30% of the outstanding equity interests of PT.BERRYBENKA (Headquarters: Jakarta, Indonesia; CEO: Jason Lamuda; hereafter, Berrybenka.com), a leading fashion E-Commerce company in Indonesia.

Berrybenka.com collaborates with both local and international fashion brands, focusing on fashionable yet affordable clothing lines for all Indonesian female, ranging from dresses, tops, outers, accessories, shoes to bags. Berrybenka.com works with fashion brands and also local designers, such that they can focus on designing the best and most fashionable clothing, while Berrybenka.com acts as the online platform to sell the products at affordable prices. Currently, Berrybenka.com has collaborated with more than 500 local brands, and the company conducts consistent End to End operations ranging from planning and manufacturing to inventory control, online sales, order management, fulfillment and delivery.

With services launched in April 2012, the business model of Berrybenka.com has accurately reflected the needs of the market and has grown rapidly, realizing a stable increase in monthly sales volume to date, and in the E-Commerce market of Indonesia which is estimated to be more than four times the current size in 2015, further growth is expected in the future. With the increase of capital this time, Berrybenka.com will expand the distribution warehouse space, as the number of shipments is increasing rapidly, and will also enhance corporate branding.

Overview of Berrybenka.com

Company name:
CEO Jason Lamuda
Jakarta, Indonesia
April 2012
Number of employees:
69 (as of November 2013)
Web site image of Berrybenka.com

In connection with this strategic investment, transcosmos plans to send executive officers among others, and furthermore, in order to accelerate the E-Commerce business of Berrybenka.com, transcosmos will introduce the know-how and systems of customer support field from call center and digital marketing field, which have been cultivated up until now. In the future, transcosmos will intend to accelerate “Global E-Commerce One-Stop Services” in Indonesia, by supporting transcosmos clients enter into the Indonesian E-Commerce market together with Berrybenka.com.

Comment from Mr. Jason Lamuda, CEO of Berrybenka.com

“I am very pleased to be entering into this strategic relationship with transcosmos. They are a strategic partner who has extensive experiences in end-to-end E-Commerce solutions globally, and will be an integral partner in our path to become the locally bred, leading fashion E-Commerce in Indonesia. Be on the lookout for exciting new changes coming to Berrybenka.com such as Cash On Delivery and 1-day delivery options, new product categories, mobile apps and personalization/recommendation service, just to name a few.”

Comment from Masataka Okuda, President and COO of transcosmos

“Up until now, transcosmos has built a business scheme in the group for “Global E-Commerce One-Stop Services” to 31 countries around the world with a focus on Japan, Europe, America, China and Korea. In addition, transcosmos established PT. transcosmos Indonesia, with performing the Call Center operations, in June 2013, regarding the Indonesian market as a highly important target. This time strategic investment with Berrybenka.com, transcosmos will be able to accelerate “E-Commerce One-Stop Services” in the Indonesian market, which has huge potential backed by 240 million population, the largest in the ASEAN region”

Related Services

* transcosmos is a registered trade name or trademark of transcosmos inc. in Japan and other countries.
* Other company names and product or service names mentioned are registered trade names or trademarks of various other companies.

About transcosmos inc.

transcosmos launched operations in 1966. Since then it has combined superior “human resources” with the most up-to-date “technological” capabilities to enhance the competitive strength of its corporate clients by providing them with high value added and superior services. It provides overall IT outsourcing services such as Call Center Services, Business Process Outsourcing Services, and Digital Marketing Services either as standalone solution or as combined services to its corporate clients to optimize their marketing efficiencies, to expand sales and gain new customers in E-Commerce business, and to improve operational efficiency and reduce clients operational cost for back office and information system operations. Further, these services have been expanded beyond Japan, globally, centered in Asia. transcosmos aims to be the “Global IT Partner” of its corporate clients to provide them with high quality outsourcing services on a global scale.

Return to top